Friday, February 14, 2014

Interview with We3- Glencora Twigg

We3 is a clothing and apparel company that primarily deals with professional women’s clothing while still maintaining a sustainable footprint. They are our business highlight for this week. We talked with Glencora Twigg for this interview.

Tell us about yourselves.
- We are We3 apparel, and we have two major stores in Vancouver. One of them is called we3, and the other is twigg & hottie.
- We are affiliated or work with around 15 stores throughout Canada and the united states.
- We decided to start in clothing apparel approximately 10 years ago, and we3 was started about six years ago.

Who is your target audience?
- Our target audience are mature, professional women in a variety of fields, such as lawyers, social workers, teachers, and many others.
- These professionals generally have a social and environmental conscience as well.
- Many of the women who shop at our stores have children, and are fully integrated and engaged in the community.

What are some of your popular brands?
-2nd denim jeans. They are made in Montreal! They have the stretchy fit of yoga pants while still maintaining the denim jean look.

Who is your competition?
- We generally don’t try to compete with the bigger clothing brands
- We have successfully created a niche in our own market

What is your advice to youth who are looking to go into a similar field?
- Try to pursue the highest level of education that you possibly can
- Do some value searching to see what you actually want to do and what you are passionate about

Why is sustainability important to you?-To “reduce the clutter”
-To help focus myself on the environment, integrate several aspects and values within my life into this field.

Where do you see sustainability headed in the future? - I can slowly see the trend happening
- There are lots of companies are looking into this field, but many for monetary gain.
- There are many who also have an environmental conscience though.
-There definitely is a bright future in sustainability 

Thanks to Glencora for taking part in this interview!

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